For a business to continue to withstand the rigors of business crisis, it has to adopt intelligent means to keep itself competitive and visible to the public. It is very hard for a business to thrive without any realistic and responsive advertising and marketing policies that will guide and govern the actions of the business staff and the behavior of the entire business unit. To attain the target goal of a business entity, it must devise means to make its products or services known to the public. In particular, the central management of the firm must put more direction and substance to their marketing mix strategies so as not to be outsmarted by their competitors in the market.

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